Look at the image above. These are the number of years it took to have 50 million users. As you can see, the world seems to adapt new developments a lot quicker than in the past. What is especially striking is that the last few years the user plays an increasingly important goal, because web 2.0 allows users to generate content.
• 25% of the results of the top 20 brands is user-generated content
• 34% of the bloggers, with a total of 200 million blogs, write opinions about products and brands
• 78% of the consumers rely on the advice of someone else
• 14% of the consumers rely on advertisements by the company
This has a great impact on marketing, since consumers seem to rely more on the opinions of others than on advertisements on radio, television or internet. Therefore, marketers need something else to attract the attention of the consumers.
This is when Social Media Marketing arises. As was shown before, Facebook is an upcoming medium which has now over 680 million users. So, when marketers spread their advertisements through social media many people will be reached. However, an advertisement needs to be striking, which is done by making a personalized campaign.
In these campaigns the name or a picture of the user is displayed, which mostly has a positive effect for the company, since the user feels personally addressed and therefore pays more attention to the campaign. However, marketers go further and further with this. A lot of user-generated data is available for the marketers and they can use it whenever they want.
But where is the line? What if your phone number is used in an advertisement? Or what if your private photos are showed in a campaign? In the research project for my research traineeship I will examine where the boundary lies. When feel people threatened in their privacy? In Partnership with Hyves (the biggest Dutch social network), a master student and Tilburg University I will investigate this the coming months. Of course I will keep you informed of my findings on my blog.
I believe that due to privacy concerns, it is only a matter of time until 50 million people will unsubscribe from Facebook.
Facts are from: http://www.rogenica.nl
Do you like this article? Share It!
1 comments to "50 million people: The change in marketing"
About Me
- Saskia Kanters
- Student Business Communication and Digital Media @ Tilburg University
Popular Posts
-
It is quite of an understatement to say most students do not like blackboard. There is even a Death to Blackboard- page on Facebook (yes, se... -
The method of Loci is one of the most famous mnemonic techniques for remembering. With this method you connect information with visual imag... -
Most of you will probably think ‘ Why on earth did she start blogging!? She said she never would!’ , which is completely true, but I simply... -
Does the following scenario sound familiar to you? "You are in the living room and you realize you need something from your bedroom. O... -
“The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information” is one of the most famous papers in ... -
Good news for the ones of you who love to wear red. Researchers of our University have determined that people who wear red clothes have mor... -
The chunking method, explained in Memory Tricks Part 2 , can be very easy with numbers, but when it comes to something like a shopping list... -
Hello everyone! Here is a quick update. I know it has been almost two weeks since my latest blogpost, but I'm back and this time with a ...
-
Even though the memory tricks have come to an end, I have got one exciting new trick for you to store your memories carefully. When I have a... -
Look at the image above. These are the number of years it took to have 50 million users. As you can see, the world seems to adapt new dev...
Margot says:
I'm already looking forward to the results of your investigation! I think there will be a difference in age groups. My parents are very suspicious about "personal" advertisements, but I might as well click on them if they seem interesting. I think it is nice for both parties (both the owned of the advertisement and the potential client/buyer) if advertisements are matched with interest, but this can go too far. When an advertisements uses my name, I get distrustful and will question not only the advertisement, but also the website on which I saw it.
What I like about the advertisements on Facebook is that it is possible to make them disappear, and you are asked to give a reason why. I must honestly say that I don't want to spend my time on that, so it almost never occurs that I really give a reason or delete an advertisement.
Another thing concerning privacy is that it's sometimes very hard to find where to change settings on applications reaching your data or which users can view your profile (I experience this especially on Facebook). Because there's a menu in a menu in a menu, most people give up or get lost in the search for trying to change their settings. This is a thing that I'm very concerned about: menus and social media websites should be open and clear to make sure users are able to set their own privacy settings!