Good news for the ones of you who love to wear red. Researchers of our University have determined that people who wear red clothes have more success in negotiations.
Within the experiment people had to negotiate with each other about the purchase and sale of coffee. The only thing that varied in the experiment was the color of clothing, which was red or white. It appeared that both buyers and sellers got significantly better results in the negotiations when they wore a red shirt.
The explanation the researcher gives is that there will probably be a fright when people are confronted with the color red, making them worse performers in the negotiations. It even seemed that people who were exposed to the color red before they made an IQ test performed less than people who saw the color grey.
So, if you want to negotiate about the price of those beautiful new shoes or the holiday destination of this summer, be sure to wear something red!
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3 comments to "The excuse to buy that stunning red dress"
About Me
- Saskia Kanters
- Student Business Communication and Digital Media @ Tilburg University
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Anonymous says:
Is that why teachers use a red pencil to mark your mistakes on a test?
Astrid says:
good to know ;)
Margot says:
Excuses for buying clothes are always nice to know! And I like red :). Things like this are very interesting I think, because people probably don't realize it affects their reactions to things.
About marking tests, that Anonymous mentioned: I had a teacher marking with green, because that looked more "friendly" and it wouldn't emphasize the mistakes too much. So you might be right!